PERC Task Force to Plan Consumer Education Activities

News
Meeting for the first time since the end of a restriction on its consumer education activities, the Propane Education & Research Council (PERC) has formed a task force to develop a comprehensive communications strategy designed “to inform and educate the public about safety and other issues associated with the use of propane,” a priority of the Propane Education and Research Act of 1996, the legislation that created PERC.

Members of the task force will be appointed by the council chairman, and the group will be led by the chairman of the Market Outreach and Training Working Group of the PERC Advisory Committee. PERC president and CEO Roy Willis said the restored consumer awareness authority represents an opportunity to promote products that have come out of the council’s commercialization program.

“We have a lot of cost-cutting, low-emissions products to tell American consumers about,” he said. “The council’s commercialization efforts have produced 40 different products that, in aggregate over the last three years, have sold more than 122,000 units which in turn consumed more than 280 million gallons of propane and returned at least $70 million in added value to the industry on a PERC investment of $24 million.”

In other business, the council approved $500,000 for a pilot program that will give qualifying marketers an incentive to help their customers replace older autogas nozzles with new lower-emission refueling equipment. PERC also authorized funds for the creation of a digital strategy that is designed to increase and enhance propane marketer engagement with the council.

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