BelGAS, a global leader and originator in the design and manufacture of high- and low-pressure regulator products, has completed the nationwide reorganization of its distribution channel partners with the addition of Groebner and EGW to its network.
Groebner takes over 10 Midwest states, including Montana, North Dakota, South Dakota, Minnesota, Wisconsin, Nebraska, Iowa, Illinois, Kansas, and Missouri. EGW’s territory includes three states in the southwestern/western Gulf region, covering Texas, Oklahoma, and Louisiana. For customers, it means greater access to inventory and boots on the ground for technical and configuration support.
“With this restructuring, we have strengthened customers’ ready access to product and, perhaps even more importantly, expanded the teams of reliable, knowledgeable people locally who can assist with support after the sale,” said Rich Riotto, national sales manager of BelGAS. “BelGAS customers can be assured of our continued commitment to maximizing the uptime and output of their applications.”
The reorganization strengthens BelGAS in key markets, aligns with the company’s strategic growth plans, and enables it to better serve the end users of its products. The change gives BelGAS an expanded footprint in a large geographical area that will reach more customers and provide them with better service.
“Groebner’s footprint and go-to-market strategy align perfectly with our goals, with strategic redistribution points and a well-positioned sales team,” said Riotto. “EGW has done a tremendous job positioning itself in the same southwestern U.S. markets that BelGAS is looking to target.”
BelGAS will be supporting its new channel partners with robust marketing support designed to meet the unique needs of each market. The reorganization also streamlines other sales territories throughout the U.S.