Friday, August 17, 2018
(August 17, 2018) — One marketing theme that has proven successful for propane marketers is transparency, especially when it comes to price and service, says Ryan Scaife of Senergy Marketing Group.
“The more transparent a propane company is, the better it will do,” Scaife says. “How straightforward is your pricing structure? How accessible are you on social media? How do you communicate to customers?”
“The more transparent a propane company is, the better it will do,” Scaife says. “How straightforward is your pricing structure? How accessible are you on social media? How do you communicate to customers?”