The key to better marketing starts with smarter segmentation. By utilizing your BOS to pull customer lists based on the services they have — and the ones they don’t — you can send messages that actually resonate. In this webinar, we’ll cover how to pair email and text for stronger communication, how to “warm up” customers with texts before sending marketing messages, and show real examples of what effective outreach looks like. We’ll also walk through simple automations for capturing Google reviews and improving customer retention. It’s about turning the data you already have into year-round communication that drives action, sales and profits for sustainable cash flow.
By the end of this webinar, you’ll walk away with:
- At least one way to use your BOS to send better-timed messages that drive orders
- A simple tactic to catch unhappy customers before they leave a bad review
- An automation you can set up now to boost good reviews without adding more work
- How to leverage your happy customers to do and buy more, and make them stickier
SPEAKERS
Cofounder
Navara Marketing
Andrew Maderia is a cofounder of Navara Marketing, having merged Maderia Group with L4 Group after over a decade of collaboration. As a downstream fuel marketing and growth strategist and an industry speaker, Andrew has spent more than a decade driving growth for fuel and propane dealers — building sharper marketing strategies, streamlining customer communications and positioning companies to win in competitive markets.
Cofounder
Navara Marketing
Brett Lewis is a cofounder of Navara Marketing, also upon the merger of L4 Group with Maderia Group. He leads strategy and positioning for energy and service brands. With over 15 years of experience in digital marketing, Brett specializes in building systems that drive measurable growth through brand clarity, SEO and customer-focused campaigns.
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