Propane suppliers are facing countless challenges that impact their profitability and growth, from understaffing, to generating leads, to customer communication and sales. At the same time, the range of solutions to solve these problems is increasing at an unprecedented rate, especially with the emergence of artificial intelligence (AI). This webinar will focus on how to leverage new technology to help you save time, improve your business processes and ultimately acquire more customers.
You will gain insights from our panelists as they share what they have learned from managing hundreds of propane marketing campaigns and websites. We’ll identify:
The top five mistakes propane companies make and how to avoid them
Which social media platforms can help humanize your brand, build trust and grow your business
How to allocate your budget to balance search engine optimization; paid digital advertising, including Google Ads, social and video; and offline tactics like direct mail and other customer communication
Using online marketing strategies for recruiting employees
- How AI can address once unsolvable problems for your business, including customer service and sales support
Register here to watch On-Demand
PANELISTS
Senior Marketing Strategist
Local iQ/USA Today Network
Jeff Stein has been working in digital marketing for nearly two decades. His passion is data storytelling and helping his clients navigate the consumer path to purchase. Stein is a senior marketing strategist at Local iQ/USA Today Network, a Google Premier Partner and global leader in digital marketing solutions for small- to medium-size businesses. As an industry thought leader, Stein focuses on helping his clients stay ahead of the curve for “what’s next” to future-proof their marketing strategies.
Vice President of Marketing Services
Warm Thoughts Communications
Ben Gutkin has 25 years of industry experience and has led the marketing efforts of hundreds of propane companies and associations across the country. He spearheaded the largest national market research study into the behavior of propane homeowners and has leveraged that data into dozens of consumer campaigns. Formerly a Fortune 100 marketing executive, Gutkin is the vice president of marketing services at Warm Thoughts Communications, the propane industry leader in websites and digital advertising.
Social Media Department Manager
Warm Thoughts Communications
Paola Umana has spent the past five years helping propane companies engage with their customers and prospects through social media. Armed with a Master of Business Administration in marketing and a track record of driving successful social campaigns, Umana has helped boost brand visibility and promote products and services for dozens of propane companies across the country. As the manager of the social media department at Warm Thoughts Communications, Umana understands what works and what doesn’t across multiple social media channels.
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