OTTAWA (June 15, 2021) — The Canadian Propane Association (CPA) is celebrating its tenth anniversary with a new brand identity that conveys propane as an essential part of Canada’s low-carbon economic future.
Though Canada’s propane industry has been represented for over 50 years, the industry took an important step in 2011 by uniting over 400 businesses from coast to coast as one national voice under the Canadian Propane Association. The CPA continues to be a respected voice, committed to advancing the industry on multiple fronts and to promoting a culture of safety in areas related to the transportation, storage and use of propane.
The decision to update our brand was born out of the need for our visual expression to convey today’s industry — modern, versatile, and reliable. The visual brand also needed to convey two undeniable facts: Canadian propane is distributed by a vast network of businesses engaged in face-to-face relationships with their communities, and propane is a critical part of a low-carbon economic future.
The new logo aptly demonstrates the propane industry as cooperative in supporting Canadians to make greener, affordable choices for their homes and businesses.
The blue represents the economic prosperity while the prominent green, the need to safeguard the environment. These fundamental pillars merge to form a bond shaped like a leaf and a flame.
The CPA will be incorporating the new identity into all communications through a phased approach.
