PERC Introduces ‘Your Power Play’ Campaign to Showcase Propane’s Advantage for Trade Professionals

Richmond, Va. (May 20, 2026) — The Propane Education & Research Council (PERC) has launched “Your Power Play,” a new omnichannel campaign using hockey-inspired chalk talk to position propane as the strategic solution for American energy resilience against an unreliable electric grid. The campaign challenges energy decision-makers to gain “the ultimate energy advantage” by choosing propane over more expensive or less reliable energy sources.

The campaign’s series of 30- and 15-second spots emphasizes how six core markets benefit from propane’s key attributes:

• Affordable: An American-made, cost-effective solution to protect against rising energy costs.
• Abundant: A readily available, plentiful and portable energy source.
• Reliable: Dependable on-site power that provides peace of mind.
• Safe: Trusted by millions of homes and businesses across the country.

“We are excited to share why propane is uniquely capable of providing solutions to many of the energy issues affecting our country today, like grid instability and skyrocketing costs,” said Tucker Perkins, PERC’s president and CEO. “‘Your Power Play’ encourages American home and business owners to take control and embrace the opportunity to ensure their energy security with propane.”

“Your Power Play” campaign assets are available for propane retailers on PERC’s Resource Catalog. For more information on how you can make “Your Power Play,” visit propane.com/powerplay. The national spot can be viewed on propane.com.