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Marketing

Marketing ideas for propane retailers, from branding and advertising to digital outreach and customer acquisition.

  • Community Involvement as a Key Marketing Strategy

    A focus on customer service, loyalty programs and employees earns Palmer Gas & Oil ‘Business of the Decade’ award
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  • California Marketers Set Goal of 100% Renewable Propane

    Inside the WPGA’s 2030 commitment and why it’s the industry’s ‘moonshot’
    Read More →: California Marketers Set Goal of 100% Renewable Propane

  • A Midyear Propane Supply Update

    Amid a pull of propane exports to Asia, U.S. marketers consider 2021-2022 decisions
    Read More →: A Midyear Propane Supply Update

  • Caywood Propane’s Strategy for Higher Sales Volume

    How studying competitors’ offerings and ways to encourage digital interaction helps one marketer meet goals
    Read More →: Caywood Propane’s Strategy for Higher Sales Volume

  • For Conger LP Gas, Community Engagement is Capital

    How COVID-19 has challenged one company’s propane marketing strategy and its tactics for adapting to the times
    Read More →: For Conger LP Gas, Community Engagement is Capital

  • Why Should Customers Buy from You?

    The value of employing a unique selling proposition in your business
    Read More →: Why Should Customers Buy from You?

  • Marketing In New Normal: Meeting Needs Of Today’s Propane Customers

    For the past several years, the “new normal” in marketing has centered around digital communications and new opportunities presented by technology, especially with the dawn of smartphone use, to communicate with customers. In the year 2020, the availability of digital marketing brought a lot of new adopters as COVID-19 became a threat to people around the world. “Suddenly, my father, who was used to ordering food by phone to pick up, was using DoorDash to order and pay for food with contactless delivery,” said Gary Corbett of Warm Thoughts Communications. Corbett presented a webinar titled “Marketing in the New Normal” during the Virtual Propane Expo in late June. “For those who were behind in technology usage, the pandemic presented real benefits to getting caught up…
    Read More →: Marketing In New Normal: Meeting Needs Of Today’s Propane Customers

  • PERC “Can-Do” Conference To Focus On Marketing Strategies and Tactics To Grow Gallons Most Effectively

    (July 27, 2018) — In just two short days, the Propane Education and Research Council’s (PERC) “Can-Do” Conference will bring propane industry professionals together with marketing experts for two days of presentations on fresh thinking, innovation, new strategies and tactics, and more, all designed to help increase digital outreach, propane sales, and take marketing efforts to new heights. 
 “As retailers are making their marketing plans to promote their companies, I would suggest that they join us in July for the Can-Do Conference,” said Gregg Walker, director of communications at PERC. “There, they will be able to learn from experts how to make connections with current and prospective customers.

“This is our first such conference,” he added. “It was developed in response to increased demand for…
    Read More →: PERC “Can-Do” Conference To Focus On Marketing Strategies and Tactics To Grow Gallons Most Effectively

  • PERC Reveals Consumer Insights Discovered in Focus Groups, Develops Marketing Materials For All Audiences, Launches Inaugural Can-Do Conference

    When promoting the benefits of propane, the Propane Education & Research Council (PERC) will soon be using a common theme in materials for all the different audiences it reaches: Propane Can Do That. PERC first used the Propane Can Do That theme on a website and in other materials directed at the agriculture market that was launched last summer. Because it has been so favorably received and generated so much interest in that sector, the theme will be rolled out in materials developed for residential consumers this year, and in materials for the rest of PERC’s audiences in 2019. “Propane Can Do That makes people think about how propane can be used at home and at work,” said Gregg Walker, director of communications at PERC….
    Read More →: PERC Reveals Consumer Insights Discovered in Focus Groups, Develops Marketing Materials For All Audiences, Launches Inaugural Can-Do Conference

  • CRESTWOOD ANNOUNCES EXECUTIVE CHANGE IN MARKETING SUPPLY & LOGISTICS BUSINESS

    Kansas City, Mo. (June 9, 2017) – Longtime energy industry executive Bill Gautreaux has announced his resignation from Crestwood Equity Partners effective June 30th. Mr. Gautreaux has served as Chief Marketing Officer and President of Crestwood’s Marketing Supply & Logistics (MSL) Group based in Kansas City, Mo., since the completion of the merger between Crestwood and Inergy in 2013. Simultaneously, Crestwood announced that John Powell and Vance Harrington have been promoted to co-heads of the Marketing Supply & Logistics Group for Crestwood. In their new roles, Mr. Powell will serve as Senior Vice President – Chief Commercial Officer/MSL, and Mr. Harrington will serve as Senior Vice President – Chief Operations Officer/MSL. Philip Bouillette will continue in his role as Vice President/Business Development-NGL, and Will Moore…
    Read More →: CRESTWOOD ANNOUNCES EXECUTIVE CHANGE IN MARKETING SUPPLY & LOGISTICS BUSINESS

  • Commit Percentage of Gross Revenue to Marketing Budget For Growth

    Marketing and advertising play an integral role in determining the level of growth and success a company can achieve. Yet, in many businesses, it is often an area that is vastly underestimated, if not completely neglected. When growth is the goal, successful business leaders understand that it is the marketing that will drive revenue, rather than the reverse. So, would you like to grow your customer base, strengthen your brand, expand market share, increase enrollment in a profitable program, or promote a lucrative product? These objectives don’t necessarily require spending tons of money. However, if the goal is to build a strong brand and achieve growth year-over-year, one thing is clear: An annual marketing plan with strategies and tactics is necessary in order to move…
    Read More →: Commit Percentage of Gross Revenue to Marketing Budget For Growth

  • PERC Selects Agency for Consumer Marketing Campaign

    After an extensive search, Propane Education & Research Council (PERC) has chosen The Richards Group of Dallas, Texas, as the agency for a multimillion-dollar consumer education campaign that will roll out in 2016. The Richards Group, the largest independent advertising agency in the country and the winner of numerous awards, will help PERC carry out an integrated campaign designed to persuade existing propane customers to buy additional propane-fueled equipment and prospective customers to switch to propane for a variety of applications in the home, including space heating, water heating, cooking, clothes drying, and fireplaces. A team of industry leaders headed up the agency search. They included Scott Brockelmeyer of Ferrellgas and Kirk McKullick of Growmark, chairman and vice chairman, respectively, of the PERC Advisory Committee's…
    Read More →: PERC Selects Agency for Consumer Marketing Campaign

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