Morahan Associates Launches AI-Driven Marketing Services

Morahan Associates (RMA) of West Newton, Massachusetts, an ad agency that has served the propane and fuel industry for more than 30 years, has ended its association with Lock America. 

RMA is now offering AI-driven marketing and communications programs to security-focused organizations in the industry. 

“We learned a lot working with Lock America over the decades, and we look forward to using new tools that utilize that knowledge and experience,” said RMA CEO Rich Morahan. 

Morahan began his career in the Information Systems department at Dunkin’ Donuts, where he eventually managed the company’s in-house advertising agency. Morahan has since developed communications programs for various clients, including Mirus Restaurant Software and Lock America, Inc. 

RMA will be using AI to build marketing campaigns that highlight their clients’ unique benefits. AI-driven programs can identify fast tactics and wide-ranging strategies that power organizations to draw on vast data resources. 

“It’s a new frontier out there now,” said Morahan. “It’s time to take new paths to markets.” 

For additional information, call 617-240-0372.