Marketers Scramble to Keep Tanks Full As Frigid Temps Blanket U.S.

For many parts of the U.S., the second half of December 2017 was one of the coldest on record. This was followed by 2018 being welcomed by more frigid weather that held on, with only a few small breaks that allowed marketers just a bit of time to catch up. Although it appeared the fourth quarter of 2017 would replicate the previous two warmer-than-normal winters, as the year wrapped up cold temperatures that blanketed much of the nation prompted the industry to shift into overdrive in a way unseen since the polar vortex of 2014. In describing the situation, John Powell, senior vice president and CCO for Crestwood’s Marketing Supply & Logistics Group, said, “It is very challenging for everyone right now as demand is…

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