PERC Rolls Out New Logo And Industry Brand Tagline

The Propane Education & Research Council (PERC) has launched a new logo and brand identify for propane—PROPANE Clean American Energy. The logo, anchored by an image of an American bald eagle, is aimed at highlighting that propane is an American-made alternative fuel and that U.S. production from natural gas liquids is at record levels. According to PERC president and CEO Roy Willis, the change also emphasizes recent investments by the propane industry in new technologies, including propane-powered vehicles, school buses, mowers, irrigation engines, and other equipment.

“We hope PROPANE Clean American Energy will increase consideration of propane as a clean, affordable, and American-made alternative to conventional fuels among fleets, commercial landscapers, contractors, producers, and homeowners,” said Willis. “Increasing domestic demand for propane in the U.S. will ultimately lead to cleaner air and increased use of our nation’s own energy resources, rather than relying on foreign oil.”

The propane industry began working on the research and branding project at the beginning of 2013. The new logo and tagline will be used in all PERC-produced materials and will be made available free of charge to propane providers and original equipment manufacturer partners such as Roush CleanTech, Exmark, and Kohler. The new logo will also replace the previous mark used by thousands of propane retailers nationwide on signs, delivery vehicles, equipment, websites, and literature.

The PROPANE Clean American Energy logo will be prominently featured in PERC’s new multimedia safety campaign designed to encourage residential propane heating customers and agribusiness operators, among others, to fill up in advance of the winter season and make arrangements with propane providers to keep tanks full. The campaign begins Sept. 8. More information is available at propanecomfort.com. “America makes more than enough propane to meet U.S. demand,” said Willis. “As PERC rolls out this important safety campaign and new branding identity, the propane industry is prepared to meet the needs of a changing energy economy.”