J. J. Keller Study Highlights Shift Toward Proactive Fleet Management Strategies

Neenah, Wis. (May 14, 2026) — The J. J. Keller Center for Market Insights has released its sixth annual State of Fleet Management study, highlighting how proactive fleet management strategies are driving a growing shift among fleet managers toward prevention, early detection and real-time visibility to address ongoing safety and compliance challenges.

The study highlights how today’s fleet managers are balancing regulatory complexity, operational demands and cost pressures while working to reduce risk across their operations.

Key fleet manager concerns included:

• Effectively managing preventative maintenance to avoid breakdowns or accidents
• Staying up to date on changing regulations
• Ensuring training results in fully qualified and compliant drivers
• Knowing quickly when a driver is non-compliant Identifying repair needs before breakdowns or incidents

“Fleets are shifting from reacting to issues to preventing them,” said Daren Hansen, senior compliance expert at J. J. Keller & Associates, Inc. “With tighter margins and higher risk, there’s a clear focus on catching problems early, whether that’s identifying non-compliant drivers or addressing maintenance needs before they lead to breakdowns or violations.”

The findings also show that compliance is evolving beyond documentation toward real-time awareness and action. While accurate recordkeeping remains important, fleet managers are placing greater emphasis on visibility into driver performance, regulatory impact and day-to-day operations.

Despite these advancements, the role remains demanding. Two-thirds of fleet managers describe their job as very or moderately challenging, citing regulatory changes, hiring and retention, documentation and maintenance as ongoing pressures.

“Small gaps in compliance, training or maintenance can quickly turn into major issues,” Hansen added. “A structured safety and compliance program helps fleets stay ahead of risk and operate with greater confidence.”

The full study is available as a free download.