Dover Fueling Solutions Launches 4Court Media

DOWNERS GROVE, Ill. (Dec. 16, 2025) — Dover Fueling Solutions (DFS), a part of Dover and a global provider of advanced customer-focused technologies, services and solutions in the fuel and convenience retail industries, announced the launch of 4Court Media, a retail media network designed to connect brands with consumers at the fuel dispenser. 

4Court Media gives endemic and non-endemic advertisers access to a broad range of fueling retailers, including thousands of independent operators that are traditionally harder to reach through national media buys. 4Court Media’s retail media network primarily operates on Wayne Ovation fuel dispenser screens, including its 27-inch and 12-inch high definition displays, to deliver vivid, multimedia content that captures the attention of consumers during their fueling experience. 

Retailers can also integrate their own promotional content alongside national ads. Wayne fuel dispensers are at more than 1,500 locations, with 13,000 screens already live across all major demographic market areas (DMAs) nationwide. 

“4Court Media is driving real momentum within the forecourt media landscape,” said Dan Seymour, commercial partnership lead for 4Court Media. “Advertisers finally have a scalable, high-quality alternative for engaging consumers at the dispenser. With DFS’s nationwide reach and rapid site growth, 4Court Media delivers the choice and flexibility brands have been waiting for.” 

DFS’ newly released Retail Rewired: 2026 Fuel & Convenience Trends Report highlights retailers’ growing focus on strengthening the fuel-to-store journey, with top conversion tactics including discounts and promotions, enhanced food and beverage options and personalized loyalty programs. The report also suggests that retailers plan to significantly increase their investment in promotion and advertising technology (36%) and digital signage (34%) over the next two years. 

“DFS has been shaping forecourt technology for over a century, and 4Court Media represents the next evolution of advertising leadership,” said Kendra Keller, vice president and general manager, North America, for DFS. “By combining our solutions with a fast-growing retail media network, we’re giving advertisers a powerful way to reach highly engaged consumers and providing retailers a proven tool to drive foot traffic and in-store sales at a pivotal moment of purchase decision-making.” 

DFS will continue to expand the network’s capabilities and scale, with a focus on the U.S. and Canada markets.