Author
Kirsten McAlpin
Kirsten McAlpin is the director of marketing and public relations for Conger LP Gas Inc. She is a PhD student at Liberty University, studying communications, and holds a Master of Science in integrated marketing communications from West Virginia University, where she is also an adjunct professor. McAlpin is the past chair of Women in Propane�s communications and marketing committee. Email [email protected]. Visit congerlpgas.com.
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Inside the Conger LP Gas strategy to reap the rewards of integrating community involvement into a marketing strategy


