Author
Jennifer LeClerc
Jennifer LeClerc is the vice president of marketing at Consumer Focus Marketing. She can be reached online at consumerfocusmarketing.com or by email at [email protected].
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MarketingYour toolkit to ensure you get the most value possible out of your campaign
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StrategyCreating a Monthly Propane Marketing Plan
How this one simple change can lead to improved & measurable results -
MarketingHow to Pivot Your Propane Marketing Game Plan
Get ahead of industry curveballs by planning your marketing strategy now -
MarketingCritical Website Updates for Propane Marketers Going Into the Busy Season
Don't wait until it's too late to take a close look at your company website -
Feature Articles
Ways To Engage With Your Propane Customers In 2020
It’s time to identify your goals for the year and how to focus your marketing efforts in order to achieve them. Whether you have your sights on improved customer retention, increased sales, building brand awareness, or a mixture of all three and then some, marketing experts agree that engagement is a pivotal tool for marketing success in 2020. So, what do we mean by engagement and why does it matter for marketing in the propane industry? Traditionally, propane marketing has been primarily a one-way conversation. But that doesn’t quite cut it anymore. More and more consumers want to interact with brands they are loyal to, and a percentage of that majority in the millennial demographic even expects interaction. Engagement is not only beneficial for the...


