API Expands Advertising Efforts in Key Battleground States

The American Petroleum Institute (API) on Oct. 6 expanded its advertising efforts in key battleground states to provide balance to the energy debate in the final weeks of the 2020 campaign. The latest digital campaign series follows API’s ongoing advocacy efforts that began earlier this year and through the conventions.

Two spots highlight everyday conversations about practical solutions to climate change, and another series provides sharp contrast to show what’s at stake if harmful policies like a federal leasing ban are enacted.

“From Pennsylvania and Ohio to Texas and Colorado, voters are often presented with a false choice between addressing climate change and safely producing energy here in the United States,” API president and CEO Mike Sommers said. “America has proven we can achieve both, leading the world in emissions reductions thanks to greater use of natural gas and advancing technology and innovation. As voters are having these conversations around America’s energy future, this campaign defines what’s at stake and underscores the need for a balanced approach. The wrong policy choices could cost hundreds of thousands of good-paying jobs and millions in revenue for states, all at a time when Americans are working toward an economic recovery.”

The new ads include:
• Conversations: Clean Energy Revolution, www.youtube.com/watch?v=AotjfVgmaS0&feature=youtu.be
• Conversations: Energy Jobs, www.youtube.com/watch?v=KfmNz0Epujo&feature=youtu.be
• Consequences: Federal Leasing Ban, www.youtube.com/watch?v=AjwdPQ6BBpo&feature=youtu.be
• Consequences: Jobs, www.youtube.com/watch?v=vkkKyOqXuDY&feature=youtu.be

Recent polling conducted by Morning Consult shows two out of three voters in key battleground and other states would be more likely to vote for a candidate who supports access to natural gas and oil produced in the U.S., including 60% of voters in Pennsylvania and 68% of voters in Ohio. Of those surveyed, 73% of voters surveyed believe that natural gas and oil will be a significant part of America’s energy needs in 2040.

The new campaign will be targeted inside the beltway and in key battleground and other states. API also recently conducted an analysis on the economic impacts of a ban on leasing and development on federal lands and waters, which is a focus of one of the ads. The analysis found such a ban could cost nearly one million American jobs by 2022 and jeopardize $9 billion in government revenue that funds essential state services like education and conservation programs.

API represents all segments of America’s oil and natural gas industry. The industry supports more than 10 million U.S. jobs and is backed by a growing grassroots movement of millions of Americans.

SOURCE: The Weekly Propane Newsletter, October 15, 2020. Weekly Propane Newsletter subscribers receive all the latest posted and spot prices from major terminals and refineries around the U.S. delivered to inboxes every week. Receive a center spread of posted prices with hundreds of postings updated each week, along with market analysis, insightful commentary, and much more not found elsewhere.