Valley Farmers Supply Introduces New Propane Identity

Valley Farmers Supply (VFS; Worden, Mont.), a local agricultural cooperative, has introduced Valley Propane, a separate brand identity for its established propane business. Under the new identity, VFS will continue to provide delivery service to residential and commercial propane users in southeastern Montana. The new identity of Valley Propane was revealed to the cooperative’s membership in March during the co-op’s 81st annual meeting in Worden.

The company believes the name Valley Propane better aligns the business with residential and commercial propane users. The rollout of the new brand identity will include a propane specific website and a marketing campaign designed to build awareness. Valley Propane serves customers from the company’s Reed Point, Worden, and Hysham propane centers.

“We are excited about the future of our propane business,” said Scott Black, president and CEO of Valley Farmers Supply. “Our new Valley Propane identity will be a key element as we continue to grow this important segment of our company.”

Valley Propane offers free safety checks and easy switch-and-save programs. They also offer veterans and first responders discounts.
Valley Farmers Supply, with a legacy dating back to 1938, is a Montana based full-service farm and ranch supply cooperative with operations in agronomy, bulk and retail fuel, propane, retail farm supply, and convenience stores. For more information on VFS and cooperatives, visit vfarmers.com.

SOURCE: The Weekly Propane Newsletter, June 18, 2020. Weekly Propane Newsletter subscribers receive all the latest posted and spot prices from major terminals and refineries around the U.S. delivered to inboxes every week. Receive a center spread of posted prices with hundreds of postings updated each week, along with market analysis, insightful commentary, and much more not found elsewhere.